WILLINGNESS TO USE PAID SERVICES
Most Russian Internet users never pay for content, 25% pay occasionally, and only 1% prefer to pay. The attitude toward paid content did not vary across federal districts or depending on the city size.
Of Russian Internet users never pay for content
Don't watch content online
Do you pay to watch content? (n=7,500)
Younger Internet users pay for content less frequently, with 70% of the 18–24-year-olds opting for free content only. This is much less common for the 45–54 age group, where no-pay is an option for 59% of respondents. Reasons may vary from the younger demographic's more modest income to their greater savvy when it comes to resources offering free content.