According to the findings of Pew Research Center, in 2018, fifty-nine percent of Russians used smartphones and another thirty-seven percent regular mobile phones. In 2019, amid slumping smartphone sales, Russian retailers noticed a 'compensatory' growth in the sale of accessories: instead of upgrading their gadgets, consumers decided to increase their functionality through additional devices.
Smartphone accessories have traditionally sold in larger quantities than the gadgets themselves. For every third smartphone, consumers purchase a charger or a case.
In addition to that, Russia is following global trends in expanding its market of used smartphones. As per Avito statistics, in 2019 Russians purchased twelve percent more second-hand smartphones than in 2018, which, in turn, stimulated a demand for accessories, including for mobile devices.
As purchases of mobile phone accessories are typically spontaneous, consumers often choose inexpensive models or obscure brands.