We live in a world determined by words
One and the same phenomenon can have different names, each shaping often totally opposing views of it. For example, we normally refer to 'our men' as 'intelligence officers', while the other side are 'spies', even though they are doing the same job.
tell a consumer that there are looking at a 'copy' or a 'replica,' they will be none the wiser. Based on the data garnered by BrandMonitor, it appears that over 40% of consumers believe that copies and replicas are quite legal, their quality is fine, and, consequently, their high price seems fair.
How one can dupe with words
69 per cent of surveyed sellers admit they sell inauthentic goods.
According to surveys by BrandMonitor, 69% of the participating sellers have no difficulty admitting to customers that their goods are not genuine. Only they tell them they sell 'copies', not 'fakes'.
The rules of this game of synonyms are only too well known, and many sellers of counterfeit goods have excelled in playing it
BrandMonitor-initiated consumer surveys show that the words 'fake' and 'counterfeit' are associated with something illegal, of low-quality, and cheap. That is why dishonest sellers will never use those to describe their products