Over a half of Russians living in cities purchase children's toys on a regular basis. 56% of city dwellers purchased various kind of toys over the past year. Of these, women made such purchases more often: 67% of female respondents answered affirmatively compared to only 45% of male respondents. Toys most favored by Russians include learning and development toys (with 52% of respondents having purchased them in the past year), plush toys (44%), construction sets (43%), and vehicles and machines (38%). Interestingly, women were more likely than men to buy toys for toddlers: for example, 57% of surveyed women purchased development toys compared to only 43% of male respondents. In the musical toys category, this ratio was 28% to 18%; in bathtub toys, 25% to 12%; in sandbox toys, 21% to 6%; and in pretend play sets, 18% to 12%.
the average price of toys in Russia
количество покупателей игрушек за 2019 год
The average price of toys in Russia is ₽650. Russians tend to buy inexpensive toys: 42% of all purchases had a price tag of up to ₽500. Another 23% of all toys cost between ₽501 and ₽1,000. Around 20% of toys purchased by Russian city dwellers last year were priced between ₽1,001 and ₽2,000. Toys priced between ₽2,001 and ₽3,000 made up 9% of total purchases, with more expensive toys (>₽3,000) constituting 6%.
People buy on average 7 toys a year. About two thirds of respondents (63%) buy up to 10 toys every year: of these, 18% purchase one or two, 25% three to five, and 24% six to ten. At the same time, a third of respondents (37%) said they purchase more than 10 toys a year.