Annual counterfeit turnover in Russia

2021

Russian market dynamics

Annual counterfeit turnover in Russia

2021

Russian market dynamics

Maximum annual counterfeit market size for toys
$407M
Maximum annual counterfeit market size for brand sneakers
$977M
Maximum annual counterfeit market size for luxury brand apparel and footwear
$3B
Revenue from counterfeit goods sales in Russia in 2021 showed a 10% growth year-to-year in monetary value and amounted to anywhere between
between $54B and $88B
Revenue from counterfeit goods sales in Russia in 2021 showed a 10% growth year-to-year in monetary value and amounted to anywhere between
between $54B and $88B
Maximum annual counterfeit market size for luxury brand apparel and footwear
$3B
Maximum annual counterfeit market size for toys
$407M
Maximum annual counterfeit market size for brand sneakers
$977M
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This report was prepared for the purposes of research and information only, and is not intended to promote, advertise, or undermine the reputation of any companies, goods, or brands. The information contained in the report does not constitute legal or other professional advice, nor was it prepared for any specific client. This information may not be used by any entity or individual as a recommendation or an instruction to act, but it can be used as an overview of the topic it discusses. For all data referred to in the report, consent was received from respective data owners. All data was rendered anonymous and aggregated in order to be used in this report for statistical purposes. We disclaim all liability for any losses or other negative consequences arising in relation to the use of this report as an instruction to conduct your business. This report is the intellectual property of Brand Monitor LLC. The report and/or any data contained therein may not be used without consent by Brand Monitor LLC or without a reference to the report and its authors.
Counterfeit goods accounted for 3.3% of global trade in 2019, according to the OECD;

The share of counterfeit goods in global trade is constantly growing;

Russia has land and sea borders with the countries that are the main suppliers of counterfeit goods, namely China and Turkey;

Expert estimates of the volume of counterfeit trade in Russia vary considerably, since this market is extremely difficult to study — there are no official statistics, and the presence of counterfeit goods in various product categories differs significantly
Relevance
Findings of BrandMonitor's proprietary studies of the market for counterfeit goods (10 nationwide social surveys of consumers);

Results of 55,000 on-site visits of physical stores by BrandMonitor representatives and expert examination of the goods conducted in over 100 Russian cities;

More than 13,000 test purchases by mystery shoppers;

Analysis of decisions made by Russian courts of arbitration on cases concerning trademark and intellectual property rights infringements (over 20,000 cases from year 2017 to 2021);

Interviews with experts discussing the situation in various markets (over 500 interviews);

Data obtained during continuous monitoring of online marketplaces, social media and online stores, and automated detection of infringing offers (the analysis covered over 500M posts on social media and online marketplaces, and 300,000 websites);

Rosstat data on commodity groups in Russian retail sales.
Methodology
Данные Росстата
Общедоступные данные
Data sources
BrandMonitor data
10 nation-wide social surveys of Russian consumers
Publicly available data
Russian Federal State Statistics Service data
Publicly available data
Decisions of Russian arbitration courts
BrandMonitor data
Online marketplaces, social media and online stores
BrandMonitor data
Test purchases and expert examinations of goods at points of sale
Share of counterfeits in the "apparel and footwear of luxury brands" category,
%
70%
Offline
30%
Online
Share of counterfeits in the "big brand sneakers" category,
%
60%
Offline
40%
Online
Share of counterfeits in the "toys" category,
%
85%
Offline
15%
Online
between 11% and 18%
share of counterfeit in total retail sales in Russia
between 4% and 6% of GDP
annual revenue from counterfeit sales
at least 10%
counterfeit turnover growth in monetary value YTY, compared to 2020
Designer:
Anna Ilyina